Tracks Magazine
An evolution inside and out of an Aussie icon. Also known as the Surfers’ Bible.
Rebranding of an Australian iconic publication
– Brand Strategy
– Re-branding
– Brand Creation
– Logo Design
– Editorial Design
– Brand Collateral
– Content creation
– Social Media
BRAND
LEGACY
At the time owned by Australian media conglomerate Next Media, Dan set about giving this iconic brand a facelift and rebrand to coincide with its change to a bi-monthly magazine for the first time in its history.
This radical change of frequency called for an update of the brand including the logo and masthead, format and style within the magazine for the future. Having such an admired and loved place within the Australian surfing landscape meant it was imperative
the new brand and style paid tribute to Tracks’ heritage while expressing the contemporary nature of the modern-day surfer.
The result sees a new Tracks format and model which connects more closely to the ideals of contemporary surfers through a more sophisticated design that remains unpretentious to avoid alienating the magazine’s die-hard readership.
BRAND LEGACY
With Tracks Magazine's beloved 50-year history, we launched an exciting Instagram engagement series called “Flashback Friday”. Every week, we shared a classic cover from the archives, offering a glimpse into the cultural and social landscape of the time. Alongside the cover, we told the story behind the image, evoking nostalgia and inviting our followers to relive the moments that made Tracks a pivotal part of surf culture.
