Comits

It all started with Brand Strategy. After several meetings and liaising with business owner, Brendan, we found that he wanted to be known for being the refreshing voice, approachable, open and professional. He wanted to make people feel happy when encountering his brand, while also keeping things straightforward and simple. This set our foundations which helped us to redefine the “Commercial IT Solutions” brand as previously known, with the new logo acronym which gives a more simple, friendly and approachable impression paired with a clean and modern typeface and small designed cloud icon, which talks to the nature of the IT and technology world as we know it today.

The brand’s tone of voice and rollout across its marketing and communication collateral is clean, simple and modern, again with approachable expression using abstracted clouds to tie into the logo, IT and technology industries.

After delivering the brand strategy, brand roll out and website, we have continued to contribute to Comits business needs, including marketing collateral, vehicle livery, digital strategy, social media, organic and paid digital advertising and media spend, as well as day to day design requests.