White Horse Coffee
Injecting life, colour, and personality into a black and white coffee brand.
While working at White Horse Coffee Dan was tasked with many projects including their packaging re-brand When Dan started with WHC they had one standard bag which they used for their house blend, and differentiated their other two blends with coloured stickers which were stuck over the "White Knight Blend" text. The bag had become outdated and a laboursome job for the warehouse workers.
– Branding
– Packaging
– Brand Collateral
– Brand Collateral
– Content Creation
– Merch
– Vehicle Livery
Brand
Refresh
The new brand needed to be fresh, new and something that injected life into the one dimensional existing bag. Dan wanted to keep the architecture of design unchanged while refreshing the other elements, giving hierarchy to the horse emblem and injecting colour while maintaining the existing use of black.
The result is a great suite of branding that sits well together, bringing clear differentiation in an inventive and expressive way. The new colourways and brand architecture was rolled out over the entire White Horse Coffee Business, including all packaging, brand collateral and Merch.
You can view their website here – whitehorsecoffee.com.au
